Search engine produce different results for different locations, these results are based on search engines perception of websites location (based on various factors). Optimizing your website for a location can actually put your SEO efforts in the right direction.
ERC offers to provide regional SEO services to help you ensure that key defined keywords produce desired results in identified regional area and hence optimizing efforts and cost. Our processes and techniques are oriented towards achieving good results for targeted website in identified regional area. Such strategy ensures a better return on investment, since we avoid popularizing website in the area, where it is not required. Our state of the art technology chiefly focuses on how to achieve regional search engine rankings and this approach helps you to target your customer base effectively and raise your ROI.
To gain popularity for your site, we use content to produce articles. Now, we can either take your existing written content or we can create written content for you. Next, we submit this written content to article directories, blogs, directories and forums, touting the authority of your site for the targeted keyword. This generates a lot of inbound links, and therefore, popularity for your website in the search engines. Most importantly, this link generation creates buzz for your website and therefore you will begin to receive more traffic.
Important factors for Regional Search Engines:
Local Domain Extension: Most appropriate extensions are selected like .co.uk, .co.au, .de etc to provide most relevant traffic to targeted website.
Regional Hosting: Server’s physical location is considered to ensure hosting your website in the country that you are targeting.
Regional Directories: Listing is ensured in regional directories as they feature well in the geo targeted search results and local traffic can accessed that directories may pass on.
Language: Appropriate spelling and language based on the chosen region is selected so that local users are familiar to it.
Local Contact Information: Provide local address, business name and contact numbers that enable the website to become more credible to the local audience.